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Agency Collaboration: How Independent Agencies Win Bigger Work

What is agency collaboration? Agency collaboration is when two or more independent agencies work together to pitch, deliver or refer client work — combining specialisms instead of hiring, outsourcing to freelancers, or turning the brief down. It covers partnership pitching, white-label delivery, referrals and multi-agency teams. That’s the definition. Here’s the truth: agencies already collaborate constantly. They just do it informally, insecurely and mostly in WhatsApp. Agen

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